I’ve never watched Breaking Bad, a series about a drug-dealing chemistry teacher, so I didn’t know what the fuss was about when Toys R Us started selling Breaking Bad figurines complete with fake drugs. Once I learned what the show was about it seemed straight forward that a store catering to children is no place to promote drugs. (Even as I write this I realize that Toys R Us probably sells video games with content not fit for humans – be they children or adults).
Then I read an article about the mother who launched the online petition requesting that the store pull the items from its shelves – which it did, at least temporarily. Toys R Us said in a statement, “Let’s just say the action figures have taken an ‘indefinite sabbatical’.”
The mother, it turns out, is a fan of the show. She told television station WFTX of Fort Meyers, FL that she likes Breaking Bad, but seeing the action figures in Toys R Us was just too much. She is quoted as saying, “Kids mimic their action figures, if you will…do you want your child in an orange jumpsuit?”
Doesn’t the woman think that kids mimic their parents too? What are they going to think when they see their mother or other trusted adult watching a teacher dealing drugs?