There we are running from the
back of the house up the hill in our backyard; when we reach the top we look
down; not at the bottom of the hill but at our shoes, our PF Flyers. Did we or
didn’t we? Did we go faster or not?
How old was I? Six? Seven? Eight?
However old I was my brother Bill was two years younger, I know that much. I
guess he’s always been two-years younger and I guess he’ll always be two-years
younger…unless one of two things happen which we won’t dwell on right now.
Did we or didn’t we? The
advertisements said we’d go faster. Well, after all, we were running up hill.
Let’s run down hill and see how they work. Down we went.
Same question – did we run faster
than before running in PF Flyers? Suppose we didn’t? Then we’d been had; then
we’d talked our parents into getting us something that didn’t work as
advertised – should we tell them? Should we share our doubts with them? Should
we even talk about it to each other? Maybe Bill ran faster and I didn’t? Maybe
I didn’t know how to properly use them?
Vickie got a solicitation last
week that looked like it came from the US Government, it’s the kind of thing
you get when you get to be a certain age. If you’re young, or old, or poor, or
are in financial straits the advertising people think it’s like shooting ducks
whose feet have been frozen in a pond – the young and the old and the poor and those
struggling financially don’t have a chance…unless they read the small print…but
of course a lot of those folk can’t read the small print…like I said…ducks
whose feet are frozen – bang! Bang! Bang!
This isn’t to say that the
general adult population isn’t taken for a ride every time they watch an
automobile commercial; it isn’t to say that general population doesn’t swallow
every weight loss gimmick and wonder food and pill on the market – the
difference is that you’ve got to spend a bit more on production costs with the
general population – appeal to the ego, make it sexy, make ‘em want to be like
the rich and the beautiful.
As I write this I have images of
Wonder Bread from my childhood, the slogan went something like helps build strong bodies twelve ways;
I’m not going to dignify the slogan by looking it up to check and see what it
actually was. The point is that decades later the darn slogan is in my head – I
guess they got a good return on investment, though I haven’t purchased Wonder
Bread for years.