I’ve never watched Breaking
Bad, a series about a drug-dealing chemistry teacher, so I didn’t know what the
fuss was about when Toys R Us started selling Breaking Bad figurines complete
with fake drugs. Once I learned what the show was about it seemed straight
forward that a store catering to children is no place to promote drugs. (Even
as I write this I realize that Toys R Us probably sells video games with
content not fit for humans – be they children or adults).
Then I read an article about
the mother who launched the online petition requesting that the store pull the
items from its shelves – which it did, at least temporarily. Toys R Us said in
a statement, “Let’s just say the action figures have taken an ‘indefinite
sabbatical’.”
The mother, it turns out, is a
fan of the show. She told television station WFTX of Fort Meyers, FL that
she likes Breaking Bad, but seeing the action figures in Toys R Us was just too
much. She is quoted as saying, “Kids mimic their action figures, if you will…do
you want your child in an orange jumpsuit?”
Doesn’t the woman think that
kids mimic their parents too? What are they going to think when they see their
mother or other trusted adult watching a teacher dealing drugs?
Amazing.
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