Upon entering Food Lion,
Lemuel glanced up at the product descriptions at the end of the aisles and saw
the aisle that had mayonnaise. Walking down the aisle he saw the mayonnaise
section with two national brands that bombard the consumer with advertising and
alongside them Duke’s – which is the only national brand made without sugar
(ain’t that sweet!).
Duke’s, as any history major
knows, was formulated, produced, and first sold by Eugenia Thomas Duke in Greenville,
S.C. in the early 20th century. She started in the sandwich business
and as part of her business she made her own mayonnaise. As the sandwich endeavor
rapidly grew it became apparent that its success was largely due to the tasty
mayonnaise, and around 1923 Eugenia started a separate enterprise focused on
the production and selling of mayonnaise. Demand became too much to keep up
with and in 1929 she sold her business to the C.F. Sauer Company (which is
celebrating its 130th year anniversary in 2017). Later she moved to
California to be with her daughter and opened a sandwich business there.
Now we need to note a few salient
historical and cultural points. Firstly, you may wonder why, even if her
daughter lived in California, Eugenia would leave South Carolina and move there
– South Carolina was not the dust bowl. Historians are still arguing over why
she moved out yonder leaving the land of low-country cuisine with its shrimp
and grits and its gators, after all, California ain’t got no gators – and there
ain’t nothing quite like taking a stroll at night wondering whether your next
step might lead to the amputation of your toes…or worse.
We also need to note that
there were two Dukes whose products have been widely disseminated across our land,
the Mayonnaise Dukes and the Tobacco Dukes. Now these next questions may appear
on the final exam so please take notice, “Which product tastes better on a
sandwich, mayonnaise or tobacco? Which of these two products is likely to take
your taste away so that can’t fully taste the sandwich? Which of these two
products is more likely to kill you?”
I think Duke University got
the nickname the Blue Devils from students turning blue as they were choking on
Mr. Duke’s cigarettes. Which would you rather do, smoke and turn blue or eat
delicious mayonnaise and smile and sing and skip and dance and…oh yes…breathe?
(This may also be a test question). Ever make a paste out of tobacco and spread
it on a sandwich? Think about it.
Another historical point is
that C.F. Sauer, the company that purchased Duke’s Mayonnaise, was founded and
is still based in Richmond, VA. So while Duke’s may have started in South
Carolina, and while it may have continued to be produced in South Carolina, it
is owned by a Virginia company. I
think Virginians can have some satisfaction in this, even be it small, because
South Carolina is the group that got us into that nasty war a few years back –
frankly I think South Carolina ought to pay us reparations. Anyway, Duke’s
belongs to us’uns and not you’uns, even though we choose to employ you’uns to
make mayonnaise for us’uns.
Over the years Duke’s
Mayonnaise has spread across the country. One of my brothers lives in Fall
Creek, WI and there is a Walmart in Chippewa Falls that sells Duke’s. This is
bittersweet news to me because I’d like to be able to tell him that he can’t
get it where he lives. On the other hand, folks across the country could use a
little culture.
To
be continued…